File this under "sign of the times." Has anyone else noticed the ever decreasing portion size of goods during this economic slide? Heading out today to meet a friend for brunch I stopped to grab a pack of gum. After picking up my favorite brand and flavor of Orbit gum I headed off to meet my friend. All was well up to this point.
After eating I popped a piece of gum into my mouth which much to my surprise is about 20% smaller than the last pack I had purchased. Is this really what it has come to? The economy is so bad that even gum is being downsized? I understand that during the last year with the price spikes in oil and transportation manufacturers had no choice but to raise prices or downsize the products but chewing gum? As it is now the new pieces are so small they are almost useless and this is a perfect example of how not to market your product. The extra ten cents they could have applied to the product cost would not have forced me to switch brands, needing to chew twice the gum has and will and they have now lost a customer.
This trend seems to be accelerating. Everything from toilet paper to Tide detergent is showing up on the shelves in smaller and smaller portions. Has anyone else noticed that almost all laundry detergents are now only available in "2x" versions that offer 50-75% less actual detergent? The idea is that cleaning performance has increased by an equal amount but is that really the case? In cleaning my own clothes I am noticing that the supposedly more powerful products are often anything but more powerful. What is also discouraging is the fact that despite the brilliant exterior packaging manufacturers seem to make it almost impossible to see the correct portion side inside the cap. Tide for instance as well as Arm & Hammer use a tone on tone setup inside the cap and use print that even someone with 20/20 vision has a hard time seeing with anything but a flashlight. The result I am sure is that we all end up using more than what is required and as a result end up back in the stores buying more detergent sooner. The net result for the environment is even worse as we are now dumping more nutrients into the environment. Tide, Arm & Hammer and the rest should clearly mark the measuring cups using white on dark or dark on white printing so we all can easily measure out the correct portions. With a detergent bottle now costing $7 to $15 the extra 1 penny in ink costs should be part of the process.
Customers need to speak with their dollars and demand these types of changes. Otherwise the trend will continue and these stealth 20 and 30% price increases will become the normal state of affairs. You can contact Tide via their Tide Contact Us page and let them know what you think of their new measuring caps.
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